Asia-pacific Marketing Power & Sell-Effectiveness Conference

2-day conference designed for Property Sales & Marketing professionals

International speakers from Germany, New Zealand, Australia, Hong Kong and more

Learn, network and have fun at the Venetian Macau - Asia's most exciting resort

The Venetian Hotel, Macau
3 - 4 July 2008

Overview Why AMPS Conference Agenda Who Should Attend Sponsor Macau Destination Speaking Opportunity Brochure Contact Us

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(schedule subject to change)

Thursday, 3 July 2008

08:45 - 09:15	REGISTRATION
09:15 - 10:00	International property Cross Border Marketing	Mike Mabutol Director of Investment Properties and Capital Markets. CB Richard Ellis
10:05 - 10:50	Understanding Property Buyer’s Behaviour & Needs for Concluding Sales How to read body language & quickly build rapport How to use language that causes people to want to buy from you Reducing Sales Call Reluctance	Megan Brice Managing Director Integrity Solutions Asia Pacific
10:50 - 11:10	Network Coffee Break
11:10 - 11:55	Search Engine Optimization and Marketing Delivering your message & products effectively Campaign strategy Media buy & creatives that improves results	Kuok-ming Lee Chief Executive 8rewardstreet.com
12:00 - 12:45	Using the Web to Drive Sales and Marketing for Real Estate 360° view of prospective clients and contacts Track sales leads; agent activities and revenue performance in real-time Automate your entire sales and marketing process (campaigns-to-cash) Identify which marketing campaigns are generating the most sales leads Case study	Doug Farber Vice President Asia Pacific salesforce.com
12:45 - 13:45	Networking Lunch
13:45 - 14:30	Web Trends and Digital Marketing Importance of Web Analytics and digital intelligence to increase property sales Tracking website traffic Importance of key phrase analysis On Site Optimization techniques Off Site Optimization techniques Case study – www.asiavilla.com -Digital estate, strategies for competing, surviving and thriving	Gregory Smyth CEO Inetasia Solutions
14:35 - 15:20	Effective Sales Leadership What are the characteristics of a high performance sales leader Managing yourself in order to effectively manage others How to unlock an extra 30% from your sales team	Marcus Downing Consulting Director Hay Group China
15:20 - 15:40	Networking Coffee Break
15:40 - 16:25	International Property Transaction Trends in Asia Who are the Asian buyers Demographics What do Asian buyers look for Cultural difference	Michael Geh VP, Network & Marketing Fiabci International
16:30 - 17:15	WORKSHOP The Four Traits of Highly Effective Salespeople - Practical Lessons in Sales Psychology and Self-Motivation.	Megan Brice Managing Director Integrity Solutions Asia Pacific

Friday, 4 July 2008

08:45 - 09:15	REGISTRATION
09:15 - 10:00	Pursuing the International Investor How to reach and deliver expectations to seasoned international investors How to target and market to high net worth segment in different countries Balancing Investment vs. Lifestyle property marketing The distinction of luxury property and delivering expectations	Swee Yong Ku Director - Marketing & Business Development Savills Singapore
10:05 - 10:50	eMarketing Property – The Framework for Revenue Realisation Getting results from technology driven marketing Planning an emarketing campaign Importance of creative Customer behaviour data Case study	Francis Kwok CEO Radica Systems
10:50 - 11:10	Network Coffee Break
11:10 - 11:55	Hong Kong’s Role in Growing Your Business in Asia Leveraging destination growth and destination marketing for effective property sales Strategic planning for long term growth Importance of regional control Hong Kong the gateway to China and more	Charles Ng Associate Director-General of Investment Promotion InvestHK - The Government of the Hong Kong Special Adminstrative Region
12:00 - 12:45	Creating Cut-through in a Cluttered Media Landscape overview of HK property market lots of clutter layout media landscape IAP case study Q&A	Steve Bruce Managing Director SB Consulting
12:45 - 13:45	Networking Lunch
13:45 - 14:30	The Future of Property Selling – Innovative Technologies to Deliver Effective Global Sales & Marketing for Property Developers & Brokers. find more prospects to grow your business lower your sales costs deal with other developers, corporates and individuals at the same time manage hundreds of brokers around the world maintain up-to-the-minute availability of all units generate sales and lease contracts with one click follow up marketing campaigns in real time integrate sales and back office for efficient collaboration Case study – 100,000 units sold worldwide!	Max-Michael Mayer Managing Partner leanCRM AG
14:35 - 15:20	A New Map for a New Age – Creating a coaching Culture in Sales to Take your Property Business to the Next Level. About staff turnover and lack of motivation in organizations How corporate culture influences retention and motivation, especially in sales Corporate culture is like a map – why many (sales) organizations operate with the wrong map; the map from a different ‘age’ Why a coaching culture is a more suitable map Aspects of implementing a coaching culture in sales	Charlie Lang Managing Partner Progress U - Ltd
15:20 - 15:40	Networking Coffee Break
15:40 - 16:25	Consumer insights and designing a digital estate Case study	Calvin Shueh Operations Director
16:30 - 17:15	Exceeding your Clients Expectations – Managing the Business Relationship First impressions Identifying your clients’ needs Managing expectations Written material- style and format Segmenting your client bank Managing the settlement process Your after-sales service Taking your business from “Good to Great!”	Paul Aherne Managing Director Locumsgroup
17:20 - 18:00	OPEN FORUM Where is the property industry heading in Asia Marketing regionally selling locally Peer-to-peer discussion	Mike Mabutol Director of Investment Properties and Capital Markets. CB Richard Ellis Swee Yong Ku Director - Marketing & Business Development Savills Singapore